The rules

How it works

One Big Dog. One global title. The price only ever goes one way.

1. 01

   Create your profile

   Choose your username, display name, nationality and profile photo. Your real name is never required.

2. 02

   Take the title

   Pay the current takeover price. It started at $1 and rises by exactly $1 after every successful takeover.

3. 03

   Own the title

   You become the Big Dog immediately, and the whole internet can see it.

Until someone takes it from you.

The fine print

One title

There is only ever one Big Dog in the world at any moment.

Public price

The current takeover price is always public.

Public history

The amount each person paid is visible in the ownership history.

Private details

Email addresses and dates of birth are never shown publicly.

Instant challenge

The current owner can be replaced the second someone pays the next price.

18+

You must be 18 or over to take the title.